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Adobe Customer Journey Analytics Business Practitioner Professional Sample Questions (Q52-Q57):

NEW QUESTION # 52
A business team is curious what percentage of web visitors are known vs. anonymous. A visitor becomes known when they either create an account or log in for the first time on a new browser. Creating an account or logging in appends a Customer ID to the user's web events.
What calculated metric can be built to display the percentage of web visitors that are known?
Response:

A. (Customer ID does not exist (People)) / People
B. (Customer ID exists (People)) / People
C. (Customer ID exists (People)) / (Customer ID does not exist (People))

Answer: B

NEW QUESTION # 53
An analyst is creating a dashboard that needs to contain year-over-year comparisons for at least the past twelve months, possibly longer. There are three data views that contain the sources needed and are based on the identity that the analyst wants to use.
Which data view should the analyst use?
Response:

A. The data view with a 12-month rolling data window.
B. The data view with the 18-month rolling data window.
C. The data view with the 36-month rolling data window.
D. The data view with the 24-month rolling data window.

Answer: C

NEW QUESTION # 54
An analyst works at a company that sells both direct to customer (D2C) and business to business (B2B). They have been asked to perform an analysis on the effectiveness of a new social campaign on the company's D2C sales. There are several data views from which they can choose to perform their analysis, each one based on a different connection and person ID.
Which data view should they use?
Response:

A. A data view from a connection based on phone number.
B. A data view from a connection based on personal email address.
C. A data view from a connection based on social network handle.
D. A data view from a connection based on work email address.

Answer: B

NEW QUESTION # 55
Which features ensure effective reporting in Adobe CJA for multi-channel campaign tracking?
(Select two.)
Response:

A. Data Source Linking
B. Campaign Priority Setup
C. Profile Merge Rules
D. Identity Stitching

Answer: A,D

NEW QUESTION # 56
Which visualization is best suited for tracking customer purchase trends over time in Adobe Customer Journey Analytics?
Response:

A. Line Chart
B. Summary Table
C. Scatter Plot
D. Bar Chart

Answer: A

NEW QUESTION # 57
......

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